Secondary Market Research – Data Sources – SG Analytics
How to Do Secondary Market Research for Insights While each business must gather new customer data, it needs secondary market data to stay relevant. Why so? Because obtaining and processing the primary data has a slow and serious workflow. We welcome you to this piece that includes the secondary market research e xpertise . By the end of this article, the business leaders will appreciate how customer insights are generated from external data. Can the Internal Data be Secondary? Yes and no. The records of the in-house surveys, feedback forms, transactions, and brainstorming sessions can be secondary data under some circumstances. In general, internal data becomes a part of secondary market research due to employee transfers, resignations, and new recruitments. Of course, some old documents and records could become obsolete due to technological advancements. Now, you know that secondary market research can use internal data as well as external data sources. U...